Checking into the YSL Beauty Hotel

It isn’t easy to find a chic place to stay when traveling. But, the folks at YSL Beauty have managed to bring the accommodations to you.

As part of its globetrotting tour (there have been pop-ups in Paris, Tokyo, Shanghai, Seoul and New York), the beauty brand opened its doors in downtown Toronto from September 12-13 to give its fashionable fans a public peek at its new makeup and fragrance launches, alongside plenty of pic-worthy opportunities inside the two story space.

Walking past the glossy black entrance door, guests could partake in a personalized makeup consultation, watch master classes by expert makeup artists, enjoy the YouCam makeup app (augmented reality and artificial intelligence technology allows guest to virtually try on YSL products) and purchase products on site (shipped to your door) like the Black Opium Click & Go pen or Rogue Pur Couture The Slim lipsticks.

With DJs playing throughout the space, a private VIP room that very few will see, and plenty of IG-worthy installations branded with the iconic YSL logo (like the arcade ‘claw’ machine filled with YSL Beauty goodies inside), it’s obvious guests who stayed at the Hotel had plenty to keep themselves entertained.

Did Zoe Kravitz and Adam Levine (both faces of the brand) drop by? No one is sure. But, these guests want to make a reservation the next time the YSL Beauty Hotel opens its doors.

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